Introduction
Why do brands advertise? Well, it is a strong part of the overall brand. If you look at the ad of a Top brand and average brand, you will know the difference. The Global spending on the ads is on the rise. With the introduction of mobile and internet, it has found a new life. Large-scale use of mobile has pushed the advertisers to bring their ads onto the mobile. The spending on mobile internet advertising is estimated to be 247 billion dollars by 2020. But, a different kind of problem exists in this space. Premium brands are now worried about the placement of their ads. Recent examples show that many brands had to pull out their advertising because it was published next to some inappropriate and distressing content.
The premium brands are now sceptical about the placement of their ads in digital advertising. After spending billions of dollars on the digital advertising, they must not bring negative sentiments about the product which damage the brand reputation and safety. The transparency in the digital advertising space is a major concern for all the brands.
Do you think a solution can be generated for the brands, where they can have a larger control over their ads? If they are ready to spend money for a positive vibe around a product then placement should not be the reason they should feel sorry about.
Solution offered
THRIVE offers a decentralised Ad marketplace for premium brands to display their ads in a way they like and on the content they feel will complement their brands. They wish to build a meritocratic and community-based ad marketplace. The key participants in the THRIVE ad ecosystem are advertisers, publishers, reviewers and consumers.
They are the backbone of the platform and deliver the strength to the platform. They are already one of the top digital advertising companies in Italy offering a variety of digital solution to the clients. This time, they wish to leverage the power of blockchain technology to create a decentralise marketplace. Reviewers will review the content of the publishers, which satisfies the premium quality of the market. Brands will be confident about their ads placement with top content.
Consumers and reviewers are being rewarded for their services offered. Quite a few top features of the platform are that the Ads Displayed on the platform are based on the community consensus and the rewards are based on the meritocracy of the services.
ICO information & Team ( https://ico.thrivelabs.io/)
The THRT token sale will be conducted to find support from the community and businesses, who think that this model will survive the test of the time. 53% of total tokens will be used for the Public sale. A proper KYC/AML verification process occurs before participation. One THRT Toke is equal to the 0.25 EUR.
While 57% of the funds collected will be allocated for the research, administrative expenses, new hidings and infrastructure, 22% will be used for the marketing purposes. The team has been performing brilliant digital marketing strategy for top brands in Italy. They are marketing experts, entrepreneurs, business managers having extensive experience in the field of digital advertising.
Conclusion
Digital is the future of marketing but creating a balance between the kind of content and kind of ads is one of the core features of advertising. Apple advertises its products like there is nothing else to look for in the market except apple. Likewise, if you see an ad of Mercedes Benz, you realize the difference between other companies and Mercedes. It's all about perception in the minds of people created by a strong advertising.
If we have to bring the equilibrium between content and ads, it has to be a decentralised approach which is based on the community consensus. People are the best judge and giving them the power to rule is the best thing we can do. Thus, creating a model which incentivises people for reviewing quality and premium ads with contextual content is one of the best solutions.
To know more visit:
Website : https://ico.thrivelabs.io/
Twitter : https://twitter.com/WeareThrivelabs
Published By: https://bitcointalk.org/index.php?action=profile;u=1103736
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